The industry seeks new niches of interest with the home as a central consumer hub
At the CES, the custom of using celebrities as a claim to launch products or promote the benefits of the sector is still alive. Shaquille O’Neal was one of the featured speakers and they are seen further times when women were used as a claim in different positions. The inclusion of women profiles and minority is one of the major challenges facing creators of software, hardware and online services.
After a week of competition to capture the attention of visitors, these are the lines of the product that during 2017 will try to get the portfolio and consumer attention. As always, prices and specific release dates were scarce. A lot of show but few reliable data.
Ford was a pioneer in attending the CES. Marcos Campos, its CEO, was advised by Bill Gates more than 10 years ago. Since then, they have not failed; they have made the rest of Detroit manufacturers go their way. The company that invented the assembly line predicts that the car of the future will not be owned, but will be by subscription. In 2021 the autonomous model also, without driver, will be a reality. BMW, for the first time, allowed seeing one of its sedans that will work thanks to artificial intelligence instead of having a human driver.
The tendency to leave the gasoline goes until competitions
Tuesday night, Faraday Future, presented in the 2016 edition and with Chinese capital, shoed its first intelligent and fully electric model. The FF91 can save $5.0000 but it is unknown the delivery date or final price. It is known that is faster than any sport car, of gasoline, or the current Tesla vehicles. Mercedes thinks of a hybrid transport system which combines her vans with Matternet drones, one startup born at Singularity University, co-founded by the Latin Paola Santana. Honda has joined the wave with what they called a NeuV (New urban vehicle) a futuristic two-seater that remembers to the model without steering wheel or pedals of Google, Asian touch with the integration of cities around the world. The guideline is to offer small and agile vehicles in city and to leave the once of bigger size for logistics companies or adventure trips.
The transport chapter is completed with bicycles, from the ludic and sporting ones, increasingly lighter, to the urban assisted by electric motor and more security. India and China are the most common origins of almost all models.
As expected, televisions have become one of the great protagonists of the CES. This event in Las Vegas uses every year to mark the trend: here, it was started talking about 4K and OLED screens. On this occasion, the Edition has been marked by a design aspect: the thickness. The battle began with the South Korean companies LG and Samsung the first day and the Chinese Xiaomi joint the following day. In this competition, LG became winner with a TV thinner than a credit card, of 2,57millimeters, the OLED W TV. In price issues, Xiaomi has been unmarked so it has announced a 55-inch Device for less than $1.500. All of them share common traits: they have the brains of television in an external bar and they have a clear commitment with the sound (Dolby Atmos in the case of LG and Xiaomi).
Physical and virtual robots
This CES edition has had a female protagonist who was not even present: Alexa. The virtual assistant of Amazon has become one of the most named in this fair of Las Vegas. From Huawei to LG, big companies are betting to incorporate this artificial intelligence into their products. They have chosen his voice and his learning ability to improve the consumer experience. The same purpose has the robots of the South Korean company: Robot Airport Guide and Hub Robot, two devices (also with this female voice) of assistance that try to make life easier, although LG has not established when they will become available. The first, almost human size is designed to occupy large public spaces, especially airports. There it will be carry out welcome and management schedule tasks, gates and distances. In Hub’s case, this little robot is more similar to a cyber-pet. Its place is home, especially a connected home. It is designed to be able to handle the vacuum cleaner, over or air conditioner. In addition to other simple assistance tasks such as projecting videos, make calls or point reminders.
Apple maintains its policy of not attending any fair except the events organized by them. The Asian pavilion kept its usual horn of plenty of cases, batteries and accessories for iPhone and iPad, but without the creativity and impact of other years. Android reigns most frequently with more slack. Huawei, with Mate 9 as the most powerful CES mobile, Honor with 6X, ZTE with the new Blazey Asus that debuts Qualcomm processor, have been the prelude to the Mobile World Congress in late February in Barcelona. Both Samsung and LG took the opportunity to renew the mod-range. In the absence of major launches, the mobiles are confirmed as the central nucleus of home control. It will serve as a television schedule, shopping center for the fridge, a control for thermostats, lights and any kind of automation at home.
Virtual reality, augmented and merged
The virtual reality is consolidated and transformed into CES 2017. Throughout 2016, it has been settled the most demanded options of Samsung with Gear and Facebook with Oculus and it has been appeared other news as Day Dream of Google. Further to, the augmented reality has taken a leap with games (simple, but successful) like Pokémon Go, which shows the essence of this technology: to incorporate virtual elements in our reality. But this 2017 bets go further. We will not only to introduce ourselves to a virtual world, not to add new elements to ours, but to make a mixture. It is known as merged reality and promises to create a much more immersive feeling. Intel has presented its Alloy project as a model and reference for this technology. It is still being incorporated enhancements (to release the second version over 2017), the company’s CEO, Brian Krzanich has presented this technology as an open platform in which other creators of virtual and augmented reality content can be incorporated, such as Samsung, Amazon, Facebook and Google.
With its own area in CES, beauty technology seeks to emerge in an environment still very controlled by health appliances. In addition, the typical wearables of activity, sleep, calories or heart rate control (which are still the most demanded), CES have shown other devices that also seek to make a dent. From the “magic” mirror that analyzes the face (the conditions of the skin, spots, wrinkles, pores…) to a smart comb which studies the composition of hair and what type of treatments should be used to improve it.
Possible laboratory tests (Source: Ineltec)